The pattern is bright, vivid, a bit unusual and just so happens to fit with the branding and image of the band that I play in. I use this on my acoustic, which is probably just as well as personally I feel it could do with being an extra half inch or so broader to merit a clean sweep of 5 stars.
Don't let that put you off at all, it is still a great strap (fully expect the rest of the Lock-It range to be of equally excellent quality) and will get plenty of use. The security locking mechanism is simple, easy to use and seems solid.