Wanted an OD, after switching from MultiFx to an amp + pedal setup. Started low budget, figured I'd replace cheap, generic pedals with high-end, more specific ones after a while, but this one isn't going anywhere. It's warm, creamy, is great for boosting an already overdriven amp but I use it mainly for a warm lead tone directly in a clean amp. The clean control works really nice and lets you blend in your clean signal.
I've since replaced my cheap reverb, delay and distortion, but like I said: this OD is staying on my board.